Hence, the town of Tejina goes out of its way to conserve the tradition.
The "Corazones de Tejina" exemplify popular culture mixing festivity with religious fervour and important aspects of high ethnographic and anthropological value. It is celebrated in Tejina - a village located in the northeast of the island of Tenerife, around the 24th of August (on the feast day of San Bartolomé), which proudly raises these beautiful banners every year proclaiming their beauty and exclusivity.
A cross-shaped structure with two wooden hearts, one larger than the other, serves as a base to sew flowers, fruits and flatbread. They are made for the events of the fiestas de San Bartolomé, which are celebrated at the end of August when the three principal areas of the town (El Pico, Calle Arriba and Calle Abajo) carry out the heart they have been embroidering for days.
Then the men carry the hearts to the church square, each weighing up to 900 kilos and 12 meters high, placing them there, where a fun ritual begins in which each one ridicules the other hearts.
In 2004 the International Centre for Heritage Conservation (CICOP) recognised its contribution to regional, national and international culture by awarding it the Canary Islands Special Prize for the Restoration and Conservation of Intangible Heritage.