Festivities are of great religious and popular importance and happen in the Plaza de San Pedro Apóstol the last two weekends of August. The streets are filled with music and fun. The first Saturday of the festivities begins with the great Magicians' Ball, a recent but no less significant celebration. The chasneros and channeras wear their traditional dress and prepare traditional Canarian dishes spending the night where sharing and Canarian identity are central to the event. The following Friday, the popular and religious shows begin in honour of San Agustín and San Roque. On Saturday, at the traditional Craft Fair, there are products created by local craftsmen.
The Romero is held on Sunday, making a tour through the streets of Vilaflor. Dressed in typical costumes, the chasneros and channeras enjoy Canarian music, and decorated floats fill the streets where typical dishes and wines from the harvest can be tasted.
Families find space in the Hermitage of San Roque's surroundings to share food, hoping this traditional happy day will come every year.