On the morning of the 7th of September, a large procession accompanies the image of the Virgen del Socorro (patron saint and mayoress of the municipality of Güímar) on its traditional route along the Camino del Socorro to the hamlet located on the beach of Chimisay. This annual pilgrimage begins at the Iglesia Matriz de San Pedro Apóstol. Then, the Virgen del Socorro first descends to the Ermita del Calvario, where, after a rest, she begins her descent to the Ermita del Socorro.
The 8th of September is the "Día Grande del Socorro", the day the Virgin is carried back to the Church of San Pedro de Güímar from Ermita del Socorro. This annual event attracts many visitors; there are floats with food, drink, and music, and the Güimareros live it as if it were the first time.
Before arriving at San Pedro, a traditional stop is made in the area known as "La Tahona" to clean the face of Our Lady of Succour. Later on, the image is handed over by the bearers to the Guanches Brotherhood in La Asomada.
According to the legend told by Fray Alonso de Espinosa in 1594, the image of the Virgin appeared to Guanche shepherds around 1400, before the Castilian conquest of Tenerife at Playa del Socorro in Güímar.